![]() ![]() We have just seen Facebook Messenger and Instagram tie up their back-ends, a long-promised cross-platform play that will ultimately extend to WhatsApp. And while the social media giant now finds itself front and center in the battle with government to maintain end-to-end encryption, its continued drive into messaging will orient toward increasing commercial opportunities and not the preservation of a communication channel relied upon by two billion users to send tens of billions of messages daily. The real challenge for WhatsApp is that it’s owned by Facebook. And that will include many of WhatsApp’s early adopters, attracted to its users-first approach. ![]() But for those that want a clean interface and an unencumbered platform, it will be an issue. Is a secure messenger just that, a communications tool you can trust, or is it an extension of a broader social media architecture, one designed to commercialise your usage? For most users, this shift will not cause concern. ![]()
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